B2B Content Marketer (Founder Brand)
Remote · Part-time · LinkedIn, case studies & thought-leadership content
About the role
Soft Pyramid builds AI agents, workflow automation (n8n), and custom software for US mid-market businesses. We have a design team, CRM ops, and event coverage — but founder LinkedIn and credibility content still depend on the CEO for ideas, voice, and approvals. You fix that gap.
This is a B2B ghostwriter / content marketer, not a generic social media scheduler. You own editorial strategy, founder-brand voice, and repurposing — and brief our creative team on what to produce each week.
What you'll own
Founder LinkedIn
- Ghostwrite 3 posts/week in the founder's voice
- Target DFW mid-market owners — outcomes, not dev jargon
- Turn Loom demos, events, and calls into post drafts
Editorial & repurposing
- Monthly content calendar aligned to events & workshops
- One workshop → clips, posts, and follow-up angles
- Brief creative team instead of founder approving every line
Credibility assets
- Case study drafts from delivery wins
- Clutch / listing and company profile copy
- Webinar/workshop announcement copy
Content rhythm
- Posts shipped on schedule
- Profile views and engagement trends
- Friday content summary for the team
Weekly rhythm
| Day | Focus |
|---|---|
| Monday | Editorial calendar, draft week's LinkedIn posts |
| Tuesday | Repurpose founder Loom / event footage into posts & clip briefs |
| Wednesday | Case study or credibility asset progress |
| Thursday | Workshop/webinar announcement copy; brief creative team |
| Friday | Content summary; next-week plan |
Requirements
- Native-level US business English — this role is voice, not just scheduling
- 2+ years B2B content marketing or founder-brand ghostwriting
- Portfolio of LinkedIn or thought-leadership work for a services business
- Comfort turning raw inputs (calls, demos, events) into publish-ready copy
- 4+ hrs/day overlap with US Central Time
- Agency, MSP, or IT services marketing background
- AI / automation industry familiarity (n8n, agents, workflow ops)
- Video clip scripting and short-form repurposing
- Case study and Clutch / G2 listing experience
- DFW or Texas B2B market awareness
90-day success
Founder LinkedIn posting 3×/week without CEO writing drafts · editorial calendar live · 2 case studies drafted · workshop announcement kit ready · weekly content summary in place.
What this is not
How to apply
Send a short message that includes:
- 1Who you are and why B2B founder-brand content at an AI/automation company interests you
- 22–3 writing samples (LinkedIn posts, case studies, or ghostwritten founder content)
- 3One example of turning a raw input (demo, event, call notes) into published content
- 4Hours available and Central Time overlap
Note: Shortlisted candidates may be asked to ghostwrite one sample LinkedIn post from a brief we provide. Generic applications without writing samples will not be considered.