As users become more accustomed to increasing levels of sophistication in their interactions with software products, UI/UX design plays an ever more important role. The importance of the user experience can not be underestimated. It represents one of the greatest differentiators between competing products.
It’s the interface that connects users to the value your application provides. By continually simplifying processes, making features more intuitive and minimizing the inputs required to interact are all part of enhancing the user experience.